TAMORE SALON
Birmingham | Education & Beauty | Interior Design & Build
Shropshire Studios was appointed to deliver the full interior design and build of Tamore’s Nail Training Academy in Great Barr, Birmingham. The project focused on creating a refined, aspirational learning environment that balances calm, professional functionality with elevated, luxury detailing.
Designed to support both education and brand experience, the academy needed to feel welcoming, serene and inspiring — while performing as a practical, high‑use training space.
THE BRIEF
THE BRIEF
Tamore required a purpose‑built training academy that would elevate the learning experience while reinforcing the brand’s premium positioning. The space needed to support teaching, demonstrations and retail, while creating a strong emotional connection with students and visitors.
The brief called for a cohesive interior and brand identity that felt luxurious yet approachable — blending calm, earthy tones with refined glamour.
Client: Tamore
Location: Birmingham, UK
Sector: Training Academy & Beauty
Project Type: Interior Design, Architecture, Design & Build
Duration: 6–8 weeks
Completion: September 2024
PROJECT DETAILS
DESIGN FOCUS
A calm, aspirational training environment
Luxury detailing balanced with everyday functionality
Bespoke joinery and integrated storage
Clear zoning for training, retail and client experience
A cohesive interior and brand identity
A space that feels elevated, welcoming and professional
The design concept centres on natural elegance with refined glamour. Limewashed plaster walls, textured timbers and soft neutral tones create a grounded, calming backdrop, layered with brass accents and statement lighting to introduce warmth and sophistication.
Soft curves, arches and recessed detailing were used throughout to create a fluid, feminine aesthetic that feels timeless and considered — perfectly aligned with the brand.
THE CONCEPT
Frontage & Arrival
New shop frontage with clean lines and soft curves
A refined entrance that immediately sets the tone for the academy
Nail Room
Recessed arched shelving with bespoke joinery
Concealed storage for a clean, uncluttered environment
Layered lighting to support both training and client experience
Pedicure Area
Raised pedicure platform finished in warm oak
Soft underlighting to enhance atmosphere and comfort
Champagne Bar
Custom‑built bar finished in microcement with brass detailing
A statement focal point that elevates the overall experience
Retail Display
Arched recessed shelving with natural plaster finishes
Soft illumination to highlight products and enhance visual impact
Training Space
Multifunctional layout designed for education and demonstrations
Layered lighting to support focus and inspiration
A professional yet welcoming environment for students
THE CONCEPT
Alongside the interior, Shropshire Studios developed the full brand identity for Tamore, ensuring a seamless connection between the physical space and the brand’s visual language. The result is a cohesive, high‑impact environment where interior design and branding work together to elevate the overall experience.
BRAND IDENTITY
The completed academy delivers a serene yet high‑end training environment that supports learning, inspires confidence and reinforces Tamore’s premium positioning. By combining thoughtful design, bespoke detailing and brand‑led storytelling, the space feels aspirational without losing warmth — where function truly meets finesse.
THE RESULT
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