Shropshire Studios was appointed to develop the concept design for a reformer Pilates studio as part of a wider gym environment, with a focus on creating a distinctive, experience-led space that challenges the expectations of the sector.

Rather than following the typical light, neutral and minimal aesthetic commonly seen across the market, the design intentionally takes a different approach, recognising that oversaturation of similar environments can dilute both brand identity and user experience.

The concept explores a richer, more grounded material palette, introducing texture, contrast and atmosphere to redefine how a reformer studio can feel. Stone slip walls, softened with mortar, create depth and tactility, while herringbone flooring anchors the space and adds a sense of permanence and quality. Dark reformer machines are used deliberately to create contrast and visual focus, allowing the equipment to become part of the overall design language rather than an afterthought.

Lighting plays a key role in shifting the environment away from clinical and into something more immersive, warm, layered and considered to enhance both mood and experience.

The result is a studio that maintains a sense of calm and control, while standing apart from the norm, creating a space that is not only functional, but memorable.